Relatia / School 3

Entrepreneurship
and Business Growth

Apply relationship capital to creating, growing and sustaining businesses through trust, contribution and genuine mutual value.

Begin ENT101 ↗Return to School 2
Founders and customers collaborating to grow a sustainable business
Your opening course

ENT101 — Customer
Relationship Capital

Move beyond the transaction. Learn to understand customers, deliver consistent value, recover from service failures and earn loyalty, advocacy and referrals.

Sixteen interactive modules

Work through customer scenarios, listening exercises, relationship records, a 90-day plan and a complete customer journey design challenge.

Start learning ↗
01The Customer Is More Than A Transaction
02Why Customers Stay
03Know Your Customer
04The Customer Journey
05The First Transaction
06The Customer Experience
07Service Recovery
08Personalisation Without Creepiness
09Customer Retention
10Customer Advocacy
11Asking For Referrals
12Customer Relationship Capital System
13The Customer Relationship Simulation
14Customer Relationship Economics
15The Customer Relationship Flywheel™
16Your 90-Day Customer Relationship Plan
School 3 / ENT102

Investor Relationship Strategy

Build relevant investor relationships through research, credibility, useful communication and trust before making a funding request.

Start ENT102 ↗

Build context before you ask.

Fifteen modules include investor fit, warm introductions, an editable pipeline, update template, 90-day plan and relationship audit.

School 3 / ENT103

Strategic Partnerships for Startups

Identify complementary partners, explore shared opportunities and turn mutual value into measurable outcomes.

Start ENT103 ↗

From shared opportunity to shared results.

Twenty interactive modules include a partner ecosystem map, fit matrix, partnership canvas, pilot design, governance plan and final audit.

School 3 / ENT104

Business Development Through Relationships

Build relevant commercial conversations, qualify opportunities and create sustainable growth through trust, contribution and consistent delivery.

Start ENT104 ↗

Create relevance before the offer.

Twenty-six interactive modules include ecosystem mapping, R.E.A.C.H. qualification, an editable pipeline, follow-up practice, referrals, a 30-day challenge and capability audit.

School 3 / ENT105

Building a Referral Engine

Turn demonstrated value, trust and advocacy into relevant introductions while protecting the relationships behind them.

Start ENT105 ↗

Become easy to recommend.

Twenty-eight interactive modules include referral-source mapping, clear requests, responsible handoffs, a dashboard, 30-day challenge and 14-dimension scorecard.

School 3 / ENT106

Relationship-Based Fundraising

Build and manage investor relationships before, during and after fundraising through relevance, credibility, contribution and trust.

Start ENT106 ↗

Build the relationship beyond the round.

Fourteen interactive modules include investor fit, update drafting, a relationship pipeline, the Kora founder simulation, knowledge checks and an investor relationship audit.

School 3 / ENT107

How Founders Build Powerful Networks

Map your founder ecosystem, identify strategic gaps and build relationships that create knowledge, access, trust and mutual value.

Start ENT107 ↗

Your network is an ecosystem.

Twelve interactive modules include network mapping, bridge relationships, prioritisation, a founder simulation, 90-day strategy and network audit. Complete the School 3 course sequence.

“The goal is not simply to acquire customers. The goal is to build relationships customers have reasons to continue.”

Customer → Connection → Understanding → Value → Trust → Loyalty → Advocacy → Relationship Capital

School enrolment

Founders and customers collaborating to grow a sustainable business

School 3 — Entrepreneurship and Business Growth

Access all currently listed courses in this school.

  • ENT101 — Customer Relationship Capital
  • ENT102 — Investor Relationship Strategy
  • ENT103 — Strategic Partnerships for Startups
  • ENT104 — Business Development Through Relationships
  • ENT105 — Building a Referral Engine
  • ENT106 — Relationship-Based Fundraising
  • ENT107 — How Founders Build Powerful Networks

USD 150.00 · 30 days from enrolment

Prerequisites: Introduction to Relationship Capital

Enrolment opening soon